Junior Magazine cover story: Kaiser Chiefs, July 2011

A cover story for Junior Magazine‘s July issue. Click on the scanned image for a closer look, or read the article excerpt underneath.

There are two truisms usually associated with music critics. The first is that they can’t take a joke. The second is that they’re all cynical arseholes.

It’s not wholly surprising, then, that when Kaiser Chiefs announced they were reinventing the wheel of digital distribution, the news was greeted with more than a few sniggers.

The Leeds lads’ tactic of allowing fans to compile their own albums from 20 tracks uploaded to the band’s website seemed to some a gimmicky ploy to stop a career slipping into the doldrums. But hindsight – even just a couple of weeks worth – is valuable when talking about the grand experiment behind The Future Is Medieval.

At every stage the band have been a step ahead of critics and fans – something that seems to have become an obsession since the early leak of 2008’s Off With Their Heads – and such was the case on June 14 when Kaiser Chiefs announced a 12-track version of the album, sequenced specially by the group, to be released at the end of the month.

“We toyed with the idea of just doing a top ten of whatever people had chosen,” explains bassist Simon Rix. “But we thought that would be not caring about the album. Sometimes the most popular aren’t the ten best when you put them in a specific order.”

For the full story, visit Junior Magazine.

One Response to “Junior Magazine cover story: Kaiser Chiefs, July 2011”

  1. […] 1000 Kaiser Chiefs Albums is a new project by Exquisite Clock creator Joao Henrique Wilbert. Is this bespoke album “reinventing the wheel of digital distribution,” “a grand experiment,” or just “a gimmicky ploy”? (attribution) […]

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